Social Media/Meeting Notes for 2017-02-13 - Revision history

BobJonkman: BobJonkman moved page Social Media/KWNPSA Meeting Notes for 2017-02-13 to Social Media/Meeting Notes for 2017-02-13: No KWNPSA needed in title

2017-10-12T23:51:43Z

BobJonkman moved page Social Media/KWNPSA Meeting Notes for 2017-02-13 to Social Media/Meeting Notes for 2017-02-13: No KWNPSA needed in title

BobJonkman: Categorized: KWNPSA Meeting Notes

2017-06-13T19:35:43Z

Categorized: KWNPSA Meeting Notes

BobJonkman: BobJonkman moved page KWNPSA Meeting Notes for 2017-02-13 to Social Media/KWNPSA Meeting Notes for 2017-02-13: Put meeting notes under announcement

2017-06-05T15:52:00Z

BobJonkman moved page KWNPSA Meeting Notes for 2017-02-13 to Social Media/KWNPSA Meeting Notes for 2017-02-13: Put meeting notes under announcement

BobJonkman: Reformat headers

2017-03-15T03:24:02Z

Reformat headers

BobJonkman: Change header

2017-03-09T16:38:22Z

Change header

BobJonkman: Transcluded meeting announcement

2017-03-09T16:37:33Z

Transcluded meeting announcement

MarcPare: /* Future topics: */

2017-02-16T14:09:43Z

Future topics:

BobJonkman: New page for 2017-02-13: Social Media Meeting Notes

2017-02-14T07:31:08Z

New page for 2017-02-13: Social Media Meeting Notes

New page

; Monday, 13 February 2017
: Event Announcement: https://www.meetup.com/NetSquared-Kitchener-Waterloo/events/237362708/
: Meeting notes:

How can a Nonprofit organization make use of Social Media? Should a Nonprofit organization even use Social Media? What Social Media platform do you use? What sorts of things do you put on Social Media? Who puts it there? A team of SMEs? One person? Is this a full-time job? How much time does it take to maintain Social Media accounts for a Nonprofit organization? What will you do when your Social Media platform disappears? Or deletes your content? Or delivers your content to only a small set of viewers?

== Social Media ==
* Conversation started with employment
** Headhunters and placement agencies frequently call potential employees or contractors, but rarely result in employment or contracts.
** Salaries for developers are higher in Waterloo Region, due to competition from other tech firms.

* Social Media is all about the analytics
** Using analytics provided by the services, eg. https://analytics.twitter.com
** Analytics from different sites (Twitter, Facebook) are similar enough that direct comparisons can be made.
** Use some custom links to identify source of engagement on their own content
*** eg. use one URL for Twitter, another for Facebook to reach the same content
*** Use Google Analytics for generic information
*** How does Google identifiy the source of the visitor if the links are all the same? Or the URLs are all the same?

* Staffing at one non-profit organization:
** 1 person for Twitter + Facebook
** 1 person for Instagram
** Need more staff (Reddit, other social media forums)
** Maintaining social media accounts by volunteers
*** Takes lots of time! Split it up between people
*** Automate some tasks (POSSE - Publish Once, Syndicate Self Everywhere)

* Update frequency
** Twitter: 8-10 time per day
** Facebook: Once a day
** Search for ''how to optimize facebook feed''
** Have a hashtag strategy (what is a hashtag strategy?)

* Before starting on social media, ask "What is the organization's goal for social media?"
** Distribute information (meetings, info about the cause, eg. environmental tips)
** Grow the organization

* Automate feeds
** Facebook -> Twitter
** Blog -> GNUsocial -> Twitter -> Facebook

* Your following:
** Are your followers passive or engaged?
** Twitter is good for a large number of followers, but low engagement
** Facebook is the opposite (few followers, strong engagement)
** Linkedin is good for Business-To-Business

* "Twitter will be around forever"
** Some disagreement about that
** Whatever organization buys out Twitter will want to keep the eyeballs (users generating advertising revenue)

* Reddit is a great platform
** But nobody likes it

* Having a social media presence on Twitter and Facebook and Instagram will reach 90% of people online.

* The purpose of one non-profit organization is to change consumer behaviour
** How can that be measured?

* Are social media sites trustworthy?
** Social media sites are bad for your personal mental health
*** Some people remove themselves from social media

* Twitter is a conversation
** Really? 140 characters seems too short for meaningful conversation
** Twitter is (only) good for broadcast announcements
** A Grade 8 reading level is good for Twitter
** It takes skill to get more information into 140 characters than in long-form prose
*** But too many abbreviations and leetspeek and others can't understand
*** "Dracula" by Bram Stoker was written as diary entries, good for syndication on Twitter
*** Books are being replaced by social media
**** so put novels on social media where people will read them

* How to be effective:
** '''Go where the people are'''
*** But that leaves out Free Software solutions like Friendica (Facebook substitute) or GNUsocial (Twitter substitute)

* Wouldn't it be nice
** if social media didn't affect reading levels or comprehension
** people learned more evaluation and critical thinking, not rote memorization

* Filter bubble
** Facebook only shows those things you've already "liked"
** reinforces biases

* Recognize that Social Media is just a tool
** You can use it well
** ...or you can use it poorly

* We (Non-profit organizations) are parasitic
** We're using social media platforms for our own purposes, fully recognizing they're not doing this for our benefit.

=== Future topics: ===
* Monetization
* Branding (logos, names)

← Older revision		Revision as of 19:35, 13 June 2017
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	* Monetization		* Monetization
	* Branding (logos, names)		* Branding (logos, names)
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		+	[[Category:NPSA]]
		+	[[Category:KWNPSA Meeting Notes]]

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 {{:KWNPSA: Social Media}}
 == Meeting Notes ==
 * Conversation started with employment
 ** Headhunters and placement agencies frequently call potential employees or contractors, but rarely result in employment or contracts.
@@ Line 86: / Line 87: @@
 ** We're using social media platforms for our own purposes, fully recognizing they're not doing this for our benefit.
-=== Meeting Closing Discussion ===
+==== Meeting Closing Discussion ====
 * Discussed CIRA (Canadian Internet Registration Authority)
 ** supports the .ca domain extension for Canada
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 ** result of discussion is to obtain the .ca version of the NPSA domain: kwnpsa.ca
-=== Future topics: ===
+==== Future topics: ====
 * Monetization
 * Branding (logos, names)

← Older revision	Revision as of 23:51, 12 October 2017
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← Older revision	Revision as of 15:52, 5 June 2017
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