Difference between revisions of "Branding/Meeting Notes 2017-03-13"

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This meeting ended up being more about our own re-branding needs, and the business of running KWNPSA as a non-profit organization.  We'll have another session  in the future on '''Branding''' to discuss the experience and gather the advice of other organizations.
 
This meeting ended up being more about our own re-branding needs, and the business of running KWNPSA as a non-profit organization.  We'll have another session  in the future on '''Branding''' to discuss the experience and gather the advice of other organizations.
  

Revision as of 19:09, 12 October 2017

Branding

Date
Monday, 13 March 2017
Event Announcement
https://www.meetup.com/NetSquared-Kitchener-Waterloo/events/237778855/
Location
Steve Izma's house, 35 Locust Street, Kitchener, Ontario Map

What's your brand? Do you have a brand? How do you choose a brand? Is branding important for NonProfit organizations? What is the value of a good brand? What is the cost of a bad brand? Have you ever changed your branding? How much work was it for the SysAdmins? Did you have re-do the Web site? The e-mail addresses? Business cards? Letterhead? What legal considerations are there for choosing a brand?

Bob and Marc have the questions, together all of us have the answers.

See you at the meeting!

--Bob and Marc


This meeting ended up being more about our own re-branding needs, and the business of running KWNPSA as a non-profit organization. We'll have another session in the future on Branding to discuss the experience and gather the advice of other organizations.

  • We started with a discussion on the different syntaxes used in markup languages, eg. Markdown, Mediawiki, PMWiki, MoinMoin...

Hosting Services

  • Many Non-Profit organizations are migrating from CCj/Clearline (Steph Smith, Cedric Puddy) to IndieServe (Mark Steffen)
  • Marc Paré will take over the hosting for KWNPSA
    • Marc is currently using 123EHost.com
    • This is for the interim, until Marc has his own server set up
    • The hosting OS will be Mageia
  • Mailing Lists
    • Steve Izma will be the Mailing List Manager
    • We currently have our Discussion and Announcements mailing lists on CCj/Clearline
    • Steve will look after the mailing list migrations as soon as Marc has Mailman set up
  • Wiki
    • Mediawiki is being used by everyone at this meeting,
    • Currently being hosted at http://sobac.com/kwnpsa by Bob Jonkman
    • Will be migrated after Marc has set up the Mageia server

Sponsorships

  • CIRA - Has provided $100 for the previous and this meeting.
  • TechSoup - provides low-cost Microsoft licenses to Non-Profit organizations
    • NetSquared (part of TechSoup) is an umbrella group for Non-Profit organizations' IT staff
      • If we get a venue without A/V facilities, can NetSquared sponsorship provide, say, a projector? Marc to ask Eli...
  • Microsoft
    • We will gladly accept Microsoft sponsorhip and host an evening dedicated to Microsoft products
      • Perhaps have as a guest speaker a product specialist from Microsoft?
    • We will continue to focus on Free Software / Open Source solutions at other meetings
  • Google
    • Apparently Google is a sponsor or a member of NetSquared
      • but we have not seen support from our local Google office, eg. request for a venue

Formalizing the KWNPSA group

  • The formal structure of the group will consist only of a Treasurer
    • Marc Paré will be Treasurer, will take care of any finances received from sponsors, donations, &c.
    • Funds received from sponsorships &c. will be used for venues, hosting costs, domain name costs.
  • Bob Jonkman will ask Eli van Giessen to re-brand the meetup.com group as KWNPSA - Kitchener Waterloo Non-Profit System Administrators -- a NetSquared Group

Marketing KWNPSA

  • Business cards?
    • We need someone to design a KWNPSA logo
      • The KW part is important to our geographic locale; highlight or separate KW from NPSA
    • Marc Paré has found with other organizations that business cards are just as effective as posters
  • Let more people know that KWNPSA exists
    • Marc has a list of local KW Non-Profit organizations List he has contacted about 100

Meeting format

  • KWNPSA has a collegial Round Table Discussion format, which suits Non-Profit organizations
    • Contrast this with formal presentations at KWLUG
    • or the social restaurant meetings of KWVoIP

Mailing Lists

  • How do we deal with badly configured MUAs (Mail clients) that try to reply to the Announcements list?
  • Do we need two separate lists?
    • Steve Izma will investigate the use of "child lists" in Mailman
    • "Child lists" will allow "Discussion" to receive "Announcements" so people only have to subscribe to one list
  • DMARC problems
    • Steve will activate "munging" on Mailman so badly configured mail hosts like Yahoo Mail will accept messages
  • We will have KWNPSA branded e-mail addresses

Wiki

Branding

  • Description of group: Resource Group for Information Technology in Non-Profit Organizations
    • Similar to a Mission Statement, if not identical
    • Also the Vision -- use one phrase for all
    • We will refine this description on the Discussion List with other members
  • Are we KWNPSA or KW-NPSA?
    • It's a non-issue, we'll spell it out in full on posters and whenever we make announcements
    • Let's see what the Business Card designer does

Venue

  • Marc Paré will pursue Communitech and the Downtown Community Centre for "venue sponsorship"
  • A venue at Google may not be possible (high security facility)


Meeting notes taken by Bob Jonkman.

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